As Maury Kershaw, the father in the father and son team that opened the store more than 40 years ago, used to explain to new salespeople, "The only way you're going to figure out if a shoe fits is if you get down there and check it yourself, to feel how the foot sits inside the shoe. You can't just ask someone, 'Well, how does it feel to you?', because the reason they came in here in the first place is to get an expert's opinion, and that expert is you." And this is how we do it.